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Thursday, November 01, 2012

A New Voice for the ONTC

A new month and a new campaign to try and save the ONTC.  The Federation of Northern Ontario Municipalities has hired a professional lobbyist to bring their concerns to southern Ontario.  With so little media coverage and public awareness outside of the north, the goal of this new campaign, centred around the new website, is to educate residents about southern Ontario about the government's divestment of the ONTC and the recent decision to end overnight camping in northern provincial parks. 

The campaign is only in its early stages, but so far the results have been promising.  Based on canvassing of commuters outside Toronto's Union Station, about 80% of people are willing to act to help northern Ontario once they understand what is happening.  This is a heartening development and suggests that the north isn't as isolated as it might think - the challenge is to make people aware of what is going on.

The new website is well-designed and simple to understand.  The message is clear: it is time for the government to reconsider some of its recent decisions.

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